Mark Golden on Paint

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Color changes

13 October, 2006 (17:11) | Plastic Arts

I’ll admit it… I’m a color junkie. I love making new colors. Every time we investigate a new pigment, I’m trying to figure out how we can put it into the line. Unfortunately, reality sets in for a moment and no matter our position of influence, we have to justify why we need another color in the line. What value will it bring to our customers and is it just too close to other colors that are already within the line.

Sharing this company with all our Employee Owners has reinforced the need to make sure we are all able to present a valid argument and not simply make decrees by force of will. So when a color with a significant history in our line begins to shift, because of manufacture changes, it is a big deal here. Over the years we’ve had quite a few shifts in color, either caused by a manufacturer of pigment going out of business, being purchased by another company, or simply procedures or raw materials have changed causing color shift. Some colors like Hansa Yellow Lt., or the natural earth colors tend to be so variable, that it is difficult not to have a fairly broad range of acceptable hues.

We have a very robust pre-inspection routine for almost all our raw materials and especially our pigments. But even with this we still face inevitable pigment color changes. When this happens it is also a time we can revisit all the new colorants to see if when we make the change will we also be able to improve some quality of the color; Increase the cleanliness, increase the clarity of a color, adjust the tinting strength, find a manufacturer with greater consistency or purity of color.

We realize these changes have profound impact on folks. We try to make sure we make these color adjustments as carefully as possible. We will always try to retain a small source of the old color just incase you have a project where the color shift is untenable. Additionally, we will announce when these unexpected color shifts occur. It certainly doesn’t feel good when we need to make these changes, but it certainly feels better when we do this in concert with our customers.




Comment from Brian Firth
Time: October 13, 2006, 7:25 pm

I would just like to recommend that Golden introduce Pyrrole Crimson (or Ruby) PR264 to the heavy body and fluid lines. Golden was one of the first art materials companies to have the foresight to offer the pyrroles now this pigment is now offered by other acrylic paint companies but not Golden. Please complete the Golden pyrrole spectrum!

Comment from madrigle
Time: October 16, 2006, 7:29 pm

I for one am so very glad you are a color junkie. I love playing with new colors and am eager to play with any new pigments Golden throws our way.


Comment from Lonnie Hanzon
Time: October 18, 2006, 8:32 pm

Have you already blogged about the end of Quin. Gold? I built my career on it and am sick that it is gone – any stashes? I go in to every old art store I can find in hopes of finding some hidden jars of the quin. gold elixer – (and no, with all due respect, does your substitute work – not close)
Lonnie Hanzon

Comment from Anonymous
Time: October 20, 2006, 1:36 am

Carol, the work is amazing on the web. Thanks for sharing it. It has more of a sense of a landscape than a pour. What does it feel like in the flesh. Mark

Comment from lonnie hanzon
Time: December 13, 2006, 9:27 pm

I was kidding. If you knew my work you would know how funny that was. Lonnie

Comment from Anonymous
Time: December 29, 2006, 3:53 pm

What is the replacement color for Q.Gold?

Comment from Brian
Time: January 23, 2007, 2:59 pm

My lucky day… I just scored a pot of Quin. Gold at a local craft store. The very last one, hiding behind Quin Gold/Azo Nickel. :)

Comment from Anonymous
Time: January 26, 2007, 5:08 pm

I have artists showing me their stashes of the old Naphthamide Maroon. You might need to keep that gold stashed away! Regards, Mark

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